Press Releases

• New research has shown that Tuesdays are officially the worst day to start dieting

  Women who start counting the calories on a Tuesday will give up in under a week (6 days), with over a quarter (28%) actually putting more weight on than when they started.

• Ruth Langsford & Darren Gough launch lbs for £s

  Ruth Langsford and Darren Gough launch lbs for £s - a joint initiative from Tesco Diets and Diabetes UK that could turn the nations weight loss into £100,000 for charity.

• Cohn & Wolfe appointed by Tesco Diets

  Cohn & Wolfe is tasked with increasing brand awareness and driving advocacy amongst its target audiences. Currently, Tesco Diets is the 3rd biggest weight loss service provider in the UK and Ireland, with a unique offering that includes innovative

• Itsy bitzy teeny weeny unworn bikini

  Shocking new research reveals that UK women are wasting over £285m every year on new swimsuits and bikinis which they never actually wear.

• Why men are happy to be losing pounds online

  More men than ever before are turning to the internet to lose weight and stay healthy.

• Why women would rather delay than display

  A third of women in the UK (29.9%) say that having to wear a bikini is what they dread most about the summer holidays.

• Weight Loss Retreats - The week that could change your life

  Filling a niche in the weight loss/health and fitness camp markets.

• Stay in shape with the latest cutting edge technology

  Tesco Diets is offering a fitness coaching system – Tesco Diets Active.

• I've lost so much weight, I've become a model!

  Alison Hayes lost an amazing five stone and two pounds with the dieting service.

• Look after the pennies and watch the pounds drop off!

  Lose up to six pounds in two weeks for less than £2 per day.