Over the past few years, medical professionals and politicians have stepped up their efforts to convince both adults and youngsters of the importance of reading nutritional labels and watching what they eat
However, new research carried out by a team at Food Labelling to Advance Better Education for Life (FLABEL) found that a majority of consumers in the UK ignore nutritional labels provided on most food packets and instead just 'buy what they fancy'.
Indeed, releasing the findings, study leader Professor Klaus Grunert of Aarhus University in Denmark said that even if retailers placed stark health warnings on the packets of junk food products, many people would just ignore these.
"A lack of consumer motivation, therefore, is one factor standing in the way of healthy food choices resulting from nutrition labelling," he noted.
Just this month, figures published by Eurostat showed British women to be the most overweight in the whole of Europe.