The latest statistics from the British Association of Aesthetic Plastic Surgeons reveal that the number of procedures performed last year rose by 6.7 per cent from 2008, despite the recession.
Demand for male surgery in particular grew in 2009, with gynaecomastia or 'man-boob' reductions soaring by 80 per cent.
Commenting on this upward trend, editor of Looking Good BuyAssociation Paul Collins said: "People perceive that they don't have the time to use more traditional methods - to take up exercise as a lifestyle option - and they are looking at surgery as a short cut."
He added that greater awareness of the various body sculpting procedures available and media pressure to look good could be credited for the growing popularity of going under the knife.
Men can lose weight from their chest and abdomen naturally by doing regular cardio workouts and toning exercises as part of a healthy lifestyle.