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Rise in 'healthy snack' demand

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There has been an increase in the number of people choosing to have 'healthy snacks', according to the latest research.

One in five Europeans now deliberately seek out healthy products to snack on, the report from Datamonitor reveals.

Report author Richard Parker, a consumer market analyst at Datamonitor, said: "Although healthy products remain a small percentage of overall indulgent snack releases, the indication is that a growing number of consumers wish to snack indulgently, but in a 'guilt-free' manner."

However, the study also found that the majority of people - 80 per cent - believe manufacturers could do more to improve the appeal of such products.

"Producers need to focus on building real trust between themselves and consumers through developing products that credibly offer health benefits and at the same time meet the impulsive indulgent needs that drive snack consumption," Mr Parker added.ADNFCR-858-ID-18292369-ADNFCR

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