Sugary drinks desensitise taste buds



Consuming sugary drinks twice daily may dull the taste buds so that people develop a preference for sweet tastes.

That is according to researchers at the University of Bristol and the University of Bangor who suggested that this desensitisation could result in people being less satisfied by the so-called sweet fix provided by sugary drinks.

This, in turn, may result in people looking for other sweet and calorific foods to satisfy their dulled taste buds.

Dr Hans-Peter Kubis at the University of Bangor's School of Sport, Health and Exercise Sciences, who led the study, said: "It is clear to see how this situation may have created a cycle of sweet food and drink consumption. As taste satisfaction levels drop; the more sweet foods are consumed, contributing to these problems."

A possible answer to the problem could be to introduce a tax on sugar-filled drinks and snacks, according to Dr Kubis.

Oldham council have announced that they will now not be introducing a so-called fat tax on fast-food chains in the city.ADNFCR-858-ID-800574219-ADNFCR

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