The UK has the highest rate of skin cancer in Europe for under-19s, according to a recent report by the British Association of Dermatologists.
Around 2,300 people die from skin cancer every year and the charity Cancer Research UK is working hard to ensure people are aware of the risks.
Director of cancer information Dr Lesley Walker commented: "In the UK, at least 75,000 cases of non-melanoma are registered every year, but that figure could be at least 100,000.
"Cancer Research UK advises that people should always avoid sunburn and take particular care to cover up when holidaying abroad in hot climates."
Non-melanoma skin cancer is a largely non life-threatening form of the disease; a further 9,000 people are diagnosed with the more serious melanoma skin cancer every year.