New research, conducted on behalf of weight loss aid XLS-Medical Fat Binder, suggests that one in ten brides lose a massive four stone or more ahead of their wedding day.
This is undoubtedly an impressive achievement and one that should be applauded, as long as the weight has been lost in a healthy and steady manner.
However, the poll revealed that in the majority of cases, these efforts go to waste, as the weight goes straight back on again after the wedding.
The research found that 57 per cent of women gain start to gain weight on their honeymoon, with more than a quarter putting on at least half a stone.
According to Dr Matt Capehorn, clinical director at the National Obesity Forum, this type of "drastic and rapid" weight loss for a particular event such as a wedding is not advisable and could cause lasting damage to your health.
He said: "You should be aiming for steady weight loss, as a result of sensible dietary and lifestyle change, that promotes sustainable weight loss and health benefits.
"Rapid weight loss, especially if done without support, is likely to result in weight regain."
Dr Capehorn recommends setting a realistic weight loss goal and undertaking a healthy eating and fitness plan to achieve it.
The British Nutrition Foundation also recommends a combination of dieting and exercise to control weight, with senior nutrition scientists Bridget Benelam recently urging people to sit down less.
She advised: "If you've got an office job, think about how you can get up and move around at least once an hour and not spend hours sitting.
"When it comes to your evenings and weekends, think about how you can spend some time not being sat in front of the TV or computer so you can get out and spend some time being active."
