We promise to turn your weight loss into £100,000 for charity

Lbs for £s is a doubly rewarding way to lose weight whilst supporting one of the biggest health challenges in the country; the rising number of people diagnosed with diabetes. We promise to turn every lb of your weight loss into £1 which will then be donated to Diabetes UK and the Diabetes Federation of Ireland. Backed by TV presenter Ruth Langsford, and England cricket legend and Strictly Come Dancing winner Darren Gough, we aim to raise £100,000 for the charities in total. So, join our team today and let your success make a difference to not only you but many more!

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Ruth and Darren supporting Lbs for £s

Lbs for £s celebrity ambassadors:

Ruth Langsford's profile picture

Ruth Langsford

Ruth Langsford is in support of the Tesco Diets £s for lbs campaign:

We all know the positive impact that being a healthy weight can have, not only do you feel better about yourself but, it helps reduce the risk of so many illnesses such as diabetes. Lbs for £s is a remarkable way to encourage people to take care of themselves and at the same time raise money to help others. The idea that your loss is someone's gain is a great motivation to get in shape!
Darren Gough's profile picture

Darren Gough

English cricket legend and Strictly Come Dancing Winner Darren Gough is delighted that the UK is being encouraged to get involved:

A good diet combined with exercise is the best way to help keep your weight in check. It's so important to focus on your own health as well as that of your family as it can go such a long way into preventing and managing illnesses such as diabetes. Not only is lbs for £s tackling the cause at the heart of the matter but at the same time the money raised will go towards helping funding research into treatments and a cure for future generations.

Why Diabetes

Eating well and maintaining a healthy weight is essential for everyone but particularly in the prevention and treatment of Type 2 diabetes. While we support our members to do this we know that if there was more help and advice available for everyone about weight loss and healthy eating this condition would not be so widespread!

Many people are at risk of developing Type 2 diabetes without realising it. You can take the diabetes test and assess your risk now.

The number of people with diabetes in the UK will hit around 5 million by 2025
Nearly 850,000 people in the UK have Type 2 diabetes but do not know it
One person is diagnosed with diabetes every three minutes in the UK
Diabetes causes more deaths than breast and prostate cancer combined

Diabetes UK is the leading charity for over 3.5 million people in the UK with diabetes. Their work has never been more vital as the rates of diabetes continue to soar. So join lbs for £s today and let your weight loss success make a real difference!

Find out more about our Diabetes support plan here

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Tesco will donate £90,000 to Diabetes UK (Registered Charity nos. 215199 and SC039136) and £10,000 to Diabetes Federation of Ireland (Registered Charity no. CHY6906) once the combined weight of 100,000 lbs has been lost by new customers that sign up to the Tesco Diets lbs for £s promotion or we reach the date of 30/03/12.